| campaigns
and clients
A
higher profile for a Government initiative
Promoting
the New Deal for Disabled People for the Department for Work and Pensions
The
Brief
To raise the profile of job brokers delivering the Government’s
New Deal for Disabled People by gaining coverage in local media.
The
Solution
A four-month project to deliver a series of mini campaigns to job brokers
in England, Scotland and Wales. Each campaign was built from a menu of
elements and tailored to suit the priories and profile of each region.
Did
it work?
An evaluation carried out at the end of the project revealed high levels
of satisfaction among job brokers and a higher profile for the Government’s
New Deal programme.
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