campaigns and clients

Winning awards for miners

A national awareness campaign for Irwin Mitchell Solicitors

The Brief
Pure PR was tasked with raising public awareness and awareness among former miners of the little-known condition known as Vibration White Finger (VWF) so that all miners affected by the disease knew they could claim compensation before the deadline expired. We also worked to channel enquiries from potential claimants across the UK to the VWF Litigation Group telephone helpline.

The Solution

A media blitz in all national and local media on the day of the High Court judgment. Pure PR ran a press room before during and after the judgment fielding media calls, setting up local stories etc.

Did it work?

Extensive press coverage across all sectors of the media put the landmark judgment firmly on the news agenda. The VWF Litigation Group telephone helpline took some thousands of phone calls from potential claimants in the week of the High Court judgment. Pure PR won the PR Week Healthcare Campaign of the Year Award for this campaign.

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